Minority influence

Psychology

A Level

AQA

5m 50s

In this podcast on social influence, we will be talking about minority influence, especially in terms of the important behavioural factors of consistency, commitment and flexibility. We’ll be looking at Moscovici’s famous study of minority influence, as well as other relevant studies that identify other important factors in minority influence.

Tutors:

Jean Marc Lawton

Used by British and International schools around the world